Warszawa // Stadion Dziesieciolecia // June 2007....................................................>>>

(Acknowledgements) .................... Introduction (to) the Goods on Retail ....................The Death of Inspiration .................... The Lost Joys of Shopping .................... Department Stores: Rise and Fall .................... Window Wonderland .................... Going Corporate .................... Excitement is New Again .................... A Cautionary Tale: Marks and Spencer's Lifestore .................... Charm at Work .................... A Fresh Concept .................... Home Within a Store .................... Why Gateshead? .................... Life or Death .................... Lifestore's Bottom Line .................... Fashion: In Search of Chic .................... The New Cool .................... Hipsters vs. Hucksters .................... The Birth of the Shopping Centre .................... Creativity vs. Crisis .................... .................... It's a Wally Wally World .................... How Big Will Wal-Mart Get? .................... Retailer Beyond Compare .................... Wal-Mart Around the World .................... Secrets of Success .................... Welcome to Wal-Mart .................... The Technology of Selling .................... Media and Transportation .................... The Supply Chain - What Every Supplier Needs To Know .................... History .................... Wal-Mart's Four Divisions .................... The Wal-Mart Age: Department Stores in Decline .................... Snapshot of the USA .................... Competing with Number One .................... Groceries for Less .................... Canadian Grocers Brace for Wal-Mart's Arrival .................... The Evolution of Sam's Club .................... Back to Basics Merchandising .................... Sam's Club Comes North .................... The Canadian Challenge .................... Toys R Cheaper at Wal-Mart .................... Wal-Mart Style? .................... Working for Wal-Mart .................... The Cost of Low Prices .................... The Wal-Mart Effect .................... The Wheel of Retailing .................... Will Anything Slow Wal-Mart Down? .................... .................... The Ministry of First Impressions .................... Making Contact .................... Telling a Brand's Story .................... Retail Through the Customer's Eyes .................... Designing the Experience .................... Making Impressions Count .................... Reeling 'Em In: Bass Pro Shops .................... The Genius of the Apple Store .................... Japanese Innovation : Muji .................... Home Depot Takes Manhattan .................... Managing Customer Experiences .................... Every Store's a Stage .................... Experience vs. Commodity .................... Respecting the Customer .................... Arousing Enthusiasm .................... If You've Got It, Flaunt It .................... Automation and the Evolution of Shopping .................... Touch Screens vs. the Personal Touch .................... Better Technology, Better Retailing .................... Made to Order .................... .................... E-Commerce: Action/Transaction .................... Technology Changes Everything .................... Internet Directions .................... Online Trends in the U.S. .................... The Internet and New Shopping Patterns .................... The Store Website .................... Why Shop Online? .................... The Impact of E-Commerce on Retail .................... Your Virtual Fashion Boutique .................... E-Dating .................... Blogging .................... Online Marketing Possibilities .................... Targeting Ability .................... Interactivity .................... Completing the AIDA Cycle .................... Learning Through Internet Marketing .................... Asking for Permission .................... Multiple Functions .................... Information Delivery .................... Putting Control in the Customer's Hands .................... Internet Survey Methods .................... Respondent Selection .................... Survey Sites: How They Do It .................... Using Internet Surveys .................... Consumers Online: Beyond Segmentation .................... The Future of Internet Marketing .................... Spamnesia .................... Building E-Mail Marketing Relationsihps .................... Technology and the Future of Retail .................... .................... Kidopoly .................... Growing Up Entitled .................... The Cool Factor .................... Pester Power .................... Affluenza .................... Pampered and Spoiled .................... Girls Into Princesses .................... Be My Valentine .................... Young Metrosexuals .................... Video Game Universe .................... Teens Selling Teens .................... A Day in the Life .................... Texting Teens .................... The Younger Shopper .................... The Generations .................... How They Shop .................... Ever-Changing Shopping Styles .................... Marketing to Teens .................... Claire's .................... Teen Style .................... Petopoly: Kids for the Kidless .................... Pet Vacations .................... Doggy Daycare .................... Nine Lives .................... Canine Couture .................... Pet-People vs. People ....................People .................... .................... Luxury for All .................... The Trading Up Culture .................... From Class to Mass .................... The Evolution of the Luxophile .................... True Luxury vs. New Luxury .................... The Entitled Consumer .................... Five Kinds of Luxury Consumers .................... The New Economy Class .................... Older & Richer .................... Not Flaunting It .................... Three Kinds of Luxury .................... Disposable Luxury: Fast Fashion .................... China, Land of Luxury .................... Made in China .................... Little Emperors .................... Does Money Buy Happiness? .................... We Are What We Buy .................... .................... Dollar Store Euphoria .................... Almighty Dollars .................... Cheap is Beautiful .................... Brands for Less .................... Competing with Retails Giants .................... Value Means More than the Lowest Price .................... Shopping Experience Spectrum .................... The Dollar Store's Promise .................... Three Kinds of Bargain Seekers .................... Price-Savvy Consumers .................... Loving the Low End .................... The Value Proposition .................... Dollar General .................... Family Dollar .................... 99 Cents Only .................... Dollar Tree - Dollarama - Buck or Two - Daiso: Style for $2 - An Extreme Value Future - - Brand Obsession - Why Brands Matter - Brand and Value - The Retail Brand - Cult Brands - The Savvy Customer - Brand Management and Business Growth - Brand and the Employee - Branding Opportunities - The Role of Pricing - Starbucks: Black Gold - The Starbucks Story - A Cup of Lifestyle - Pour Me Another - What Makes Starbucks So Successful? - A Strong Cup of Branding - Trading Up to Starbucks - The Zara Miracle - Live Collections - Manufacturing and Distribution - Zara Home - Ikea: Home Décor Redefined - Putting Price First - Savings at Every Step - Riding the Home Décor Wave - In Step With the Trends - Making the Big Box BeautifulŠtrain station? - Ikea Psychology - The Modern Brand - - The Loyalty Myth - The Mobile Consumer - Loyalty is simply the absence of something better - The Challenge of - Measuring Loyalty - Focusing on Relationships - Customer Value - What is Customer Satisfaction - Four Kinds of Satisfaction - Satisfaction Drivers - Satisfying Customer Relationships - Measuring Satisfaction - Thinking Creatively - Almost Customers - 101 Relationship Marketing Truths - Making Time for Customers - A Friendly Welcome - Greeter Job Description - The Shopping Centre Concierge - New Marketing Priorities - Delighting Holiday Shoppers - I Love an Associate in Uniform - Time-Saving Signage - Satisfied Customers at Williams-Sonoma - Customer Defection: Winning Them Back - Never Ignore a Lost Customer - The Rewards of Win-Back - Win-Back Case Study - How to Win Them Back - Lost Customers: Four Steps to Recovery - Does Loyalty Exist? - - Empowered Consumers - What We Want - Tomorrow's Customer - The Multiple-Community, Multiple-Personality Shopper - Experience vs. Commodity - Mass Customization - The Rise of Micro-Marketing - How Technology Changed a Generation - New Family Dynamics - Late Nesters - 18 to 34: Myth and Reality - Courting the Mature Woman - Retirement is Golden - Grandparents Raising Grandchildren - How the New Family Shops - Shopping For One - The Multicultural Consumer - Immigration in North America - Marketing to Cultural Diversity - Advertising in a Fragmented Age - Cable Renaissance - Magazines for Shoppers - Inventive Tactics - The Adaptable Web - Permission to Market - Beyond Segmentation - Adapting to the - Consumer's Purpose - Using Occaionalization - The New Values of Retail - Respect the Customer - Get to Know the Customer - Inspire Customer Enthusiasm - Leaving Customizing to Customers - Empowered Retailers - - Conclusion - Shopping the 21st Century - Acknowledgements